Date Added: November 12, 2008 07:25:01 PM

August 20, 2008 — HIGHLANDS RANCH, COLORADO — It’s no secret that there is a great deal of information about search engine optimization on the Internet and given enough time, many people could become well-versed in the field.

However, there are several reasons for a dental practice to turn its dental Internet marketing duties over to an SEO firm that specializes in this niche market, said Sinai Marketing Founder and President Ali Husayni, a dental Internet marketing and search engine optimization expert.

Although exact figures are kept secret, it is estimated that Google has updated their methods of ranking sites as many as 70 times in a 12-month-period.

“That is a lot of updates to keep up with,” Husayni said. “That would be daunting for a layperson to try to keep up with that, in addition to actually running their business.”

Turning those Internet marketing duties over to professionals who specialize in the field means relying on companies who understand that ongoing research is paramount to continued SEO success.

Collectively, the Sinai Marketing team spends more than 100 hours each week on research. This includes reading and participating in forums; monitoring its clients’ positions, as well as those of their competitors; and researching new places to obtain quality, inbound links for clients, Husayni said.

Google - The Gold Standard

The bulk of the Sinai Marketing team’s research is concentrated on Google.

Google is the most difficult search engine on which to be ranked, but it also is the most logical search engine. Luckily for clients and SEO firms, meeting Google’s standards means meeting the standards of Yahoo!, MSN and other search engines, too.

“Google truly places the best sites on top of their results,” Husayni said. “But the devil is in the details when it comes to determining how best to get clients highly ranked on Google.”

It’s not enough to simply know that Google considers content and inbound links in its Web site ranking strategies. SEO experts must know how, when, where and how often content must be updated and links must be obtained, he said.

It’s also important to understand the delicate balance between optimizing a Web site for search engine optimization and “over-optimizing” it.

“The saying that if a little bit is good, a lot is better, is not always true in SEO,” Husayni said.

“This is why many dental professionals opt for a professional SEO firm to handle their Internet marketing campaign,” he said. “Dental professionals want to use their Web sites to increase their patient base, so they don’t want to risk doing anything that might jeopardize that.”

Learn More

If you would like to learn more about dental marketing or you would like a free analysis performed to see how an SEO expert might assist you in marketing your Web site, call Sinai Marketing toll free: 877-932-6559, or (303)-932-6559 for international callers. Or visit the Sinai Marketing Web site: www.sinaimarketing.com.

About Sinai Marketing

Sinai Internet Dental Marketing is a search engine optimization (SEO) firm that utilizes knowledge of the Internet market and ongoing research to develop and implement SEO strategies for its clients. Ali Husayni created the Sinai Marketing firm, based in Highlands Ranch, Colo., in 2004. Husayni serves as the firm’s chief executive officer and SEO expert.

© 2008 Sinai Marketing. Authorization to post is granted, with the stipulation that Sinai Marketing is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein embedded links.